Apply for Sponsorship from Visit Burbank

Visit Burbank is proud to support events that help elevate Burbank as a premier destination for tourism, travel, and culture. Through our sponsorship program, we partner with event organizers who can demonstrate a meaningful impact on hotel room nights, community engagement, and year-round visibility for Burbank’s attractions, businesses, and neighborhoods.

Eligibility & Criteria

Applications are evaluated based on their ability to:

  • Increase hotel occupancy in Burbank during event dates
  • Drive visitation to Burbank attractions, shopping districts, and Hollywood Burbank Airport
  • Promote Burbank as a vibrant, year-round tourism destination
  • Expand Visit Burbank’s digital reach through social media and promotional efforts

Applicants must have:

  • A proven history of producing at least two large-scale citywide events
  • A strategy for tracking hotel room nights
  • A robust digital presence, including a dedicated website and active social media channels

Note: Events are strongly encouraged to avoid high-occupancy months (April, June, July, and August). Applications must be submitted at least six months prior to the proposed event date. Event producers are highly encouraged to collaborate with local Burbank businesses for pre/post event gatherings i.e. at hotels, restaurants, attractions, etc.

Sponsorship Levels

  • Gold Sponsorship – $30,000 For multi-day events attracting large audiences from regional and national markets
  • Silver Sponsorship – $20,000 For two-night events with strong reach into drive-time and flight-based feeder markets
  • Bronze Sponsorship – $10,000 For one-night events drawing a minimum of 500 attendees and supporting hotel stays

Each level includes detailed marketing expectations, brand placement opportunities, and Visit Burbank promotion across digital and on-site event materials.

Review Process

Once Visit Burbank receives your sponsorship submission, it will be reviewed by the Sponsorship Subcommittee, which meets quarterly.

The Sponsorship Subcommittee will evaluate to ensure that your proposal meets sponsorship requirements and make a recommendation at a subsequent Visit Burbank Board of Directors meeting. The Board will review the decision and vote to approve or not. The Board’s decision is final.

Ready to Apply?

To learn more and submit your proposal, download the official sponsorship application below and email it to info@visitburbank.com:

Download Visit Burbank Sponsorship Application (PDF)

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